Distribution & DevRel
Active GTM for the launch chapter — the DevRel engine (website) already runs; the countdown to launch week is the current public narrative.
The DevRel engine (running)
The biggest asset is trust, and the website generates it today:
- Proof-of-work halo — interactive fork breakdowns prove competence and de-risk the MCP for developers who will allowlist it.
- Founder brand — an open-source, ex-core-dev track record converts skeptics far better than ad-style marketing.
- Education as top-of-funnel — capture developers while they're learning a fork; the hosted MCP is the natural next step. The website is the textbook; the MCP server is the lab equipment.
Launch countdown (Sep – Oct 2026)
Until the public endpoint is live, the play is substance, not hype:
| Rhythm | Channel | Content |
|---|---|---|
| ~2–3× / week | Twitter/X (@FeelEthereum) | New Glamsterdam explorations — each ships with a per-exploration announcement arc: comic (spark) + video (engage), MCP tweet (equip) added at launch |
| 1× / week | Personal dev account | Open-endpoint hardening and, after launch, the paid-tier build (technical, not token news) |
| As ready | Website + mcp-docs | Without MCP vs with MCP proofs — same prompt, same model, checked outcomes |
| Pinned anchor | Official account | Launch week countdown — open hosted MCP, full Glamsterdam |
We do not promote local stdio or self-host setup in official docs or marketing. Open source stays open; the product is the hosted endpoint.
Videos from the automation pipeline are feed infographics (uploaded directly to X), not YouTube-Shorts-as-growth-strategy.
Product hook vs payment hook
Public copy leads with the deterministic oracle — exact simulation of upcoming fork rules. At launch the server is open. x402 is how agents later buy EIPs that are still ahead of the free hardfork; it is not the reason the product exists.
The community token appears as a discount lane on the paid tier, not as headline news and not at launch.
Channels (after launch)
| Channel | Play |
|---|---|
| Registry SEO & metadata | Meticulous MCP listings — exact EIP numbers, keywords ("MEV simulation"), thorough docs on mcp-docs |
| Visual Twitter/X funnel | Teardowns simulating contracts under old vs new fork rules; without/with MCP comparisons |
| Agentic proof-of-value outreach | Send specific, useful simulation results to teams working on upcoming forks (not generic pitches) |
| GitHub value-first | Issues/PRs with real simulation data where relevant — footprint back to the hosted MCP |
Likely first users (hypothesis)
Programmatic actors with urgent incentive: MEV searchers, DeFi/security auditors, and L2 / infra teams. To be validated once the hosted endpoint is live and the first without/with MCP proofs are published.
Cadence
The roadmap, timeline, and launch week page are the canonical public schedule. Twitter/X carries the countdown to the open endpoint. Payment-rail transparency starts when the paid tier is actually being built.
Changelog
- v0.42026-10-01Countdown is the open Glamsterdam MCP. Payment-rail posts wait for the paid tier.
- v0.32026-09-03Countdown rhythm row now points to Marketing Strategy for the per-exploration announcement arc (comic + video + MCP).
- v0.22026-09-02Rewritten for launch countdown — DevRel running, hosted-only GTM, oracle-first hook, without/with MCP proofs.
- v0.12026-06-30Initial future GTM outline — registries, outreach hypotheses.
Add a one-line entry here whenever distribution strategy changes.