Marketing Strategy
Marketing rides on shipped explorations. Each new exploration is accompanied by a small announcement arc on @FeelEthereum. No arc without an artefact — nothing else is scheduled or pre-produced.
The round-trip pipeline turns out 2–3 new explorations per week. This page is a high-level map of how each one is announced; detailed copywriting rules per slot live in the corresponding authoring skill.
Announcement cadence per exploration
Each exploration gets a 2-tweet arc today, upgraded to a 3-tweet arc once the hosted MCP is live. The tweets space out across the same day or across 1–2 days.
| Slot | Job | Authored via |
|---|---|---|
| Comic (spark) | Stops the feed with a protocol-native pun; anchors the exploration in the reader's mind with a fun, lightweight moment | bro-bruh-comic skill |
| Video (engage) | 45–60 s Shorts-format clip that lands the substance of the EIP, encourages the reader to visit the exploration and check the change against their own domain; points to official sources (spec + Forkcast) | video-short skill |
| MCP tweet (post-launch) | Shows how an agent uses the EIP via the hosted MCP with a concrete prompt; guides the reader to apply it to their own questions | skill added during launch week |
Further sections
Voice, channels beyond X, PR & outreach playbook, response guidance, and measurement will be captured here as they mature. Cadence is the first shape we can commit to; everything else follows the launch.
Changelog
- v0.12026-09-03Initial page — per-exploration announcement arc (comic + video today, MCP tweet after launch).
Add a one-line entry here whenever the marketing shape changes.